“When I do an analysis of a company, I am satisfied only when I clearly see how it is possible to bring the company to have, in less than four years, net profit equal to its current total sales.”

This very ambitious goal, verbalized by Dr. Eli Goldratt [1], is so outside the norm of most company achievements, that many excellent managers laugh when they hear this quote. Sadly, many managers believe that anything even close to this level of improvement is impossible to achieve, especially in a large company.

Read an article by Gerald Kendall.