On the 16th August 2016, within the framework of the 27th International TOCPA Conference in South Africa, Barry Urban conducts a one-day master class B2B Marketing and Sales using TOC as an example – a hands-on practical workshop.
Selling TOC will be used as an example but the participants will be expected to work on their own businesses during the workshop so that they have a good idea of how to go back and market their business by the end of the master class.
- What is the “WHY” of your business?
- Defining your target market
- Choosing your marketing strategy
- Building your prospect list
- Exchange of value principles
- Making contact
- The sales process
- Building the future
Register at firstname.lastname@example.org