On the 16th August 2016, within the framework of the 27th International TOCPA Conference in South Africa, Barry Urban conducts a one-day master class B2B Marketing and Sales using TOC as an example – a hands-on practical workshop.

Selling TOC will be used as an example but the participants will be expected to work on their own businesses during the workshop so that they have a good idea of how to go back and market their business by the end of the master class.

• What is the “WHY” of your business?
• Defining your target market
• Choosing your marketing strategy
• Building your prospect list
• Exchange of value principles
• Making contact
• The sales process
• Building the future

Register at nicholas@tocsa.co.za