We have published Chapter 3 of the book Theory of Constraints in Practice.

It is Jelena Fedurko’s article Whatever We Do or Say Is for a Purpose, Part 1. The article looks at the type of changes that TOC brings into organizations through the prism of understanding and interpreting peoples’ behavior.  It gives guidelines of how to build change-related messages so as to adjust them to the specific communication patterns of the people we need to win and involve in the change.